United States Hispanic Chamber of Commerce

Annual Conference AOR

Being the agency of record for one of the top Hispanic organizations is an honor. Helping facilitate their annual conference, creating the most compelling creative and attracting new participants and sponsors made for a great national convention. ROJO presented the first ever ROJO Marketing Award for companies dedicated to serving the Hispanic segment.

UnitedHealthcare

Agency of Record

Building integrated, exciting campaigns in an Agency of Record relationship means always innovating and challenging ourselves to do better work. Working with UnitedHealthcare on their AARP-branded products, ROJO developed seminar strategies, influencer campaigns, direct marketing, mass media and digital integration across Hispanic, African-American and Asian (inclusive of: Asian Indian, Chinese, Korean, Philipino and Japanese) audiences.

Time Warner Cable

Employee Testimonials

Making your brand approachable, friendly and personal is key to driving success in the multicultural segments. Through employee testimonials for Time Warner Cable, ROJO was able to deliver sincere connection between the brand and the consumer.

Coca-Cola

Mobile Best Practice

Recognizing how much there is to learn from other cultures and countries is key. For Coca-Cola, we consolidated the world-wide best practices of using mobile technology to move a brand forward. Both the Hispanic and Asian cultures are in the forefront of these technologies and therefore provided the basis for creating the right mobile infrastructure for the rest of the world.

Americhoice

New York Brand Video

AmeriChoice wanted to create a visual representation of their brand, company and people to share with multiple audiences: states, health clinics, doctors, community leaders across all different ethnicities. The video was shot in New York and produced for New Yorkers.

MBNA

Direct Mail

Delivering great results for the industry known for being the top in direct mail is not easy – unless you build partnerships with key Hispanic organizations to provide credibility and passion to the credit card offer. ROJO partnered with National Council of la Raza and United States Hispanic Chamber of Commerce to achieve the stated goals.

Wachovia

DeNovo

Take your brand to the people - where they live, work and play. When you are new to a community, you must build trust, ignite relationships and become a part of the community before you can expect to exceed your sales goals. For new branches, we surveyed the immediate neighborhoods, partnered with relevant stores, delivered messages in the right language and ultimately, connected in a real way with consumers.

Time Warner Cable

Urban Launch

How do you deliver the best business results for mass media? By buying the right media to reflect your market and then using the right message with the right cultural insights. ROJO took the General Market media plan and allocated the percent of African-American-focused media based on the percent of African-American consumers in the market.

UnitedHealthcare

Soluciones de Medicare

With the growth of online users coming from Spanish-dominant Hispanics, ROJO developed an educational website outlining the key pillars of Medicare and general health information - about both of which Hispanics are less informed.

Americhoice

Sesame Street Partnership

Partnerships between the right brands are powerful tools for acquisition and retention. AmeriChoice's partnership with Sesame Street to drive education and information to Medicaid Moms and kids was powerful and brought more credibility to the health insurance brand.

Wachovia

Way2Save PR Campaign

What should you expect when you launch your company's first ever Public Relations campaign in Spanish? To reach 60M + people, earn $2M + in ad equivalency, get coverage in 104 + publications and be a finalist for your first ever Satelite Media Tour (SMT).

UnitedHealthcare

Asian / Hispanic Influencers

In the multicultural segments, we are influenced by our family and friends and help each other research, compare and buy products. For UnitedHealthcare, ROJO built an influencer strategy targeted to family members of the 64+ year old Hispanic and Asians about Medicare products.

Time Warner Cable

Mobile

Hispanics and African-Americans over index in the use of mobile technologies so why not market to them in the channels they prefer? For Time Warner Cable, ROJO developed several mobile campaigns for the Machete Music Tour (featuring Daddy Yankee, Ice Queen) and the Puerto Rican Day Parade in NY targeting Hispanics and the Blazing Fast Text Time in sports arenas targeted to the African-American segment.

ING

Loteria - Education Program

How do you make learning about investing informative, inspiring and fun? Hispanics under index in contributions to their retirement accounts and/or even having an account. ROJO created an edutainment program designed to teach Hispanics the benefit of investing for their retirement through a familiar game - Loteria. In the end, diversity segment growth outpaced General Market growth by 67 percent.

Americhoice

Medicare / Medicaid Local Awareness

Customizing campaigns by neighborhood, media, language, ethnicity and messaging is not as hard as it sounds. In order to be relevant for the communities AmeriChoice served, we needed to be local and genuine. Acquisition and retention messaging was created in English, Spanish, Arabic, Russian, Yiddish, Chinese and Korean.