People
The ROJO team is made up of people with different backgrounds, countries of origin, strengths and a mix of client and agency experience. We are unified in our desire to make out clients successful and have everyone we touch passionate about the value of multicultural consumers. Similar to the way we want to connect your brands with your consumers, we want to connect at that level with our clients to build a partnership that delivers amazing results.
Sara Garcés
CEO
- Leads the agency in creating a dynamic work environment that attracts the best people. Ensures that we are constantly delivering exceptional results for our clients and consistently seeking out new and innovative ways of delivering value in all that we do.
- Sara brings multi-functional experience in Marketing, Operations, and Human Resources with leading brands including Colgate-Palmolive, Lucent Technologies, Hallmark Cards, Dow Chemical and Carlson Companies. Specializes in associate engagement - helping companies to utilize their associates as true brand ambassadors. Sara is fluent in English and Spanish.
Dan Roselli
President
- Leads new business development and oversees all client engagements.
- Dan is an expert in navigating large, multi-national and matrix structured organizations. He opens the lines of communication and provides strategic direction and marketing savvy cultivated from his extensive and classical marketing background. Dan developed his marketing expertise with Bank of America, Mars, Inc, Colgate-Palmolive and General Mills.
Cristina Morales
Senior Vice President, Managing Director – Account Planning
- Leads account planning and culture team
- Brings a mix of agency and client experience including Kellogg's, Ford Motor Company and Bank of America. Focused on integrating multicultural strategies with General Market strategies to ensure the best results for clients such as Time Warner Cable and UnitedHealthcare. Specialties include: segmentation using psychographics as well as demographics, micro-targeted strategies, and using non-traditional tactics to ensure true connections with target segments.
Elsa Arend
Senior Vice President, Managing Director – Director of Client Services
- Responsible for multicultural account services and new business development.
- Elsa specializes in taking a general market brand concept and turning it into a relevant and engaging message to multicultural audiences. She has worked in leading Hispanic agencies (Accentmarketing – IPG, TMSW & Estratega, de Mexico) in an account services capacity on an impressive range of client accounts including the U.S. Navy, Dunkin’ Donuts, General Motors, Alltel Wireless, Farmers Insurance, Shell Oil, Western Union and Nestlé’s Leche Evaporada.
Klaus Werner
Senior Vice President, Managing Director – Digital
- Responsible for leading the eCommerce team at ROJO Marketing.
- Klaus has unique experience managing a broad range of functional areas including Strategy, eCommerce, Marketing/Sales (traditional and online), Information Technology, Customer Service, Product Management, Finance, and Merchandising in both the U.S. and abroad. Bilingual leader in English and Spanish with experience in Financial Services, Telecommunications and Retail.
Natalie Boden
PR & Media Relations Director
- Responsible for development and execution of public relations campaigns
- Natalie has extensive experience leading turnkey programs that provide visible results in the both the U.S. Hispanic and General U.S. markets. Fluent in English, Spanish and French, she has been instrumental in the development and launch of several multinational and regional bilingual communications strategies, including public affairs, community relations and business communications in the U.S. and Latin America. She has developed and rolled out successful campaigns for companies such as Starwood Hotels & Resorts, Club Med, Cingular and HSBC.
Paco Escamez-Bordy
Creative Director
- Leads creative direction and vision for all multicultural campaigns.
- Paco has over 20 years of experience in branding and bilingual copywriting, both in Latin America and the U.S. Hispanic market. Fluent in English, Spanish and French, he brings with him years of production and post-production experience. Previous clients include AT&T Wireless, Washington Mutual, Fanny Mae, Blockbuster, American Airlines, ZonaFinanciera.com, Ford, Mobil, Latino.com, Dell and KFC
Venus Morales
Experiential Director
- Responsible for development and execution of experiential programs
- Venus has over 10 years of experience managing national, high profile marketing events for CPG clients such as Degree for Men, Suave, Degree for Women, Axe and Dove. Skilled in creating holistic campaigns that go beyond traditional experiential platforms, she incorporates PR, sponsorship signage, direct mail and digital extensions to deliver solid lead generation and overall brand impressions.
